How Evan Spiegel Fumbled Snap's Redesign — The Information

Last fall, on a flight back from China, Evan Spiegel decided to remake Snapchat.Inspired by apps he’d seen in that country, Mr. Spiegel wanted to create a new version separating users’ friends’ content from the professional media. Each category would be sorted by an algorithm rather than

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DRS/A

Snap is looking to unify user experience across Spotlight and