Fire TV: Unveils $99 Competitor to Roku, Apple TV

unveils its Apple TV competitor: meet the $99 Fire TV set-top box

Launches $99 Fire TV Android Media Player Powered by Qualcomm Snapdragon Quad Core SoC - CNX Software

unveils FireTV: A $99 set-top box that has three times the power of Apple TV

unveils Android-based Fire TV STB and SDK

Living Room Wars: Fights for Your TV - ABC News

Apple TV vs Fire TV Stick vs Roku vs Chromecast

Update: now live in UK] Apple Music launches on Fire TV, coming to Echo for UK users soon - 9to5Mac

Unveils Media Streaming and Gaming Device Fire TV